Ferrari Trento has just completed its first season as the Official Sparkling Wine of Formula 1®. From the kick-off at the 2021 FIA Formula 1® World Championship in Bahrain to the final race held in Abu Dhabi on December 21, the past year has marked a thrilling start for the prestigious partnership which will see Ferrari Trento’s award-winning sparkling wine at all Formula 1® celebrations for the next several years, and beyond.
Formula 1® appointed Ferrari Trento as its celebratory drink partner, not only because it is one of the most awarded producers of sparkling wines, but also in recognition of its long and respected history. Similar to Formula 1®, the Italian family-owned winery based in Trentino, in the Italian Alps, is a global leader in its field, crafting its luxury Trentodoc wines for over a century to become known as Italy’s sparkling wine par excellence.
With an incredible heritage in motorsport, Formula 1® has been pioneering in its field, with over half a billion passionate fans supporting the world’s best drivers and constructors, who have become household names and cultural icons. An emblem of the “Italian Art of Living,” Ferrari Trento has also been appreciated by distinguished guests at major international events for decades, with a Ferrari Trentodoc Jeroboam bottle even making an appearance on a Formula 1® podium in the past. However, this year’s return marks a special moment as Ferrari Trento introduces its world-class sparkling wine at all Formula 1® Grands Prix™, stepping onto the podium to play a part in one of the most iconic moments in sport.
“This collaboration is based on shared values, such as the pursuit of excellence in every detail, innovation and passion. It is a great source of pride for us at Ferrari Trento and, I believe, a testament to the global appreciation of Italian excellence.” commented Simone Masè, General Manager of the Lunelli Group.
“For more than a century, Ferrari Trento has been synonymous with Italian excellence, pouring their passion into creating fine sparkling wines capable of elevating any moment, and we look forward to working together to create and enhance our fan experience on and off the podium”.
We couldn’t agree more and are excited to toast them again next season!