In November 2002, the Eataly concept was born from Oscar Farinetti’s idea sketched on a piece of paper.
The idea was simple: to gather under one roof high-quality food at sustainable and reasonable prices for ALL, celebrate Italian biodiversity, and create an informal, natural, and simple place to eat, shop, and learn.
The name EATALY is a fusion of two words:
EAT and ITALY
As a result, Eataly stands for “Eating Italian” which encompasses the history and the food culture of Italy, the ease to prepare its dishes, and the many qualities that Italy has to offer.
After five years of research and hard work, the first Eataly opened its doors in Torino on January 27, 2007, when an old vermouth factory was transformed into Eataly Torino Lingotto – the very first multifunctional marketplace dedicated to Italian excellence in the world.
And the rest is history. Since then, Eataly has expanded, with more than 35 locations throughout Italy and the world.
“Eataly’s success is linked to our philosophy, because people can eat, shop and learn, all about high-quality food, three activities that don’t coexist anywhere else. Moreover, our informal style of communication shows how direct and approachable we are, just the way people like.”
– Oscar Farinetti